Waste Tracking policy
I was part of a small team that helped a policy team to understand behavioural challenges in relation to two upcoming recycling and waste disposal policies.
The project was split into two workstreams. The second looked at understanding the behavioural barriers and enablers of users in relation to a new digital service, and here I developed a behavioural map looking at the use of the new digital service across three different users and the associated barriers and enablers for each action. This asset has provided the policy team with an asset that offers them behavioural insight across specific points of interaction with the new digital service, allowing them to consider how to address the challenges raised.
Department for Environment, Food & Rural Affairs (DEFRA)
Behaviour | Service | Policy
Using the findings the behavioural team had found from the evidence review, I worked in partnership with them to understand and develop a custom behavioural map. I first helped to assess existing journey maps for three user groups and consolidate the actions into a more simplistic and aligned form. Using Figma I then began to design the map itself, considering structural aspects such as the orientation of user actions, and ensuring all text could be added to the frame, and visual aspects such as spacing between lines and within action boxes, and use of colour. I also had to consider how to align user actions across the three groups with specific behavioural barriers.
